What can I do for you?

Brand strategy & identity.

A great brand isn’t just a logo – it’s what you stand for, how you talk, how you look, and whether all of that actually hangs together when someone encounters you in the wild. This is the part I love most.

I work with organisations at every stage – from businesses finding their feet to established national brands who’ve outgrown their identity – to build brands that are clear, memorable, and genuinely reflect who they are.

This includes:

  • Brand strategy & multi-brand management: Positioning, messaging, tone of voice, and visual identity guidelines that are grounded in what your organisation truly values and align with where it’s headed.

  • Concept development & implementation: Turning strategy into creative that connects with the right people, in the right way.

  • Cross-platform consistency: Making sure everything – print, packaging, digital, social – tells the same story.

A collection of branding and marketing documents for Enriched Care Solutions, including logo guidelines, colour palette, font usage, photography, and content pages, displayed on a grey background.

Creative direction & development.

From the first rough idea to a finished object in someone’s hands (or on their screen), I guide the whole creative journey. I’m equally comfortable sketching concepts and knee-deep in print specs – which is handy, because most projects need both.

This includes:

  • Art direction & photography: Planning and directing shoots, selecting imagery, and making sure the visual story lands the way it should.

  • Graphic design, typography & illustration: Bespoke illustrations, typographic treatments, and retouching – the detail work that separates the polished from the pretty-good.

  • Print & production oversight: Seeing projects through to press with the same care they got at concept stage.

  • Web & social media content: Designing websites, updating CMS platforms, and creating content that works as hard online as it does in print.

I work closely with clients, internal teams, and contractors throughout – because the best outcomes happen when everyone’s actually talking to each other.

Three laptops on a surface displaying web pages from Discovery Early Learning Centres, with a child's hands reaching into a shallow stream with pebbles and water in the background.

Communication design & content.

I have a genuine knack for making complicated things make sense. Whether it’s a dense annual report, a campaign that needs to work across six channels, or a newsletter that people might actually read – I can write it, design it, and make sure it does what it’s supposed to do.

This includes:

  • Copywriting, editing & proofreading: Newsletters, reports, social posts, media releases, corporate communications – written with your audience in mind and your voice intact.

  • Research & content verification: Everything factual, relevant, and delivered when you actually need it.

  • Stakeholder collaboration: Working with internal teams, clients, stakeholders and suppliers to produce professional outcomes that meet brand and accessibility requirements.

  • Workflow, file & project management: Structured, version-controlled, and organised – because chaos is fine in a brainstorm, not in a handover folder.

Open prospectus document with pages displaying text, images, and a the logo of the Our Cradle development, on a light-colored surface.
Let's have a chat

  • “I’ve worked with Rain for over 10 years, and she brings a rare mix of strategic thinking, originality and rock-solid reliability to everything she does. She sees the world a little differently – in the best possible way – and has a knack for turning that quirky insight into work that not only looks great but also connects. Experienced, talented and responsive – Rain is what your creative has been missing.”

    Jennifer McQueen – Senior Communications and Marketing Consultant

  • “It's been a pleasure working with you over the years! I've really appreciated your clear communication, creativity and support throughout our projects together.”

    FP - Sydney

  • “Thank you for the years of kindness, sharing your creative genius with us… our brand has gone from strength to strength with your caring guidance and support.”

    LM - Hobart

  • “It's been a pleasure working with you over the years, through all the creative chaos and brilliant projects.”

    NV - Hobart

  • “I have shown your work to three other people and they loved it! Even got a 'wow!' from [team member]. You have done such a professional and thorough job. I can't wait to show it to the board…”

    RC - Launceston