What can I do for you?

Brand strategy & identity.

I love building brands and creative campaigns from a clear strategic foundation – defining positioning, messaging, and visual identity so they show up confidently and consistently across every touchpoint. I partner with organisations at every stage of growth, from emerging businesses to established national brands.

This includes:

  • Brand strategy & multi-brand management: Crafting positioning, messaging, tone of voice, and visual identity guidelines that align with organisational values and goals.

  • Concept development & implementation: Translating strategic objectives into creative, audience-focused campaigns.

  • Cross-platform consistency: Ensuring every touchpoint – from print and packaging to digital and social – feels cohesive, intentional and on-brand.

For over 30 years, I’ve helped shape brands that are memorable, strategic, and visually compelling, without ever losing the human element.

A collection of branding and marketing documents for Enriched Care Solutions, including logo guidelines, colour palette, font usage, photography, and content pages, displayed on a grey background.

Creative direction & development.

I combine hands-on design skills with creative oversight to produce high-quality, on-brand outputs across all channels. This includes:

  • Art direction & photography: Planning and directing photoshoots, selecting imagery, and overseeing visual storytelling.

  • Graphic design, typography & illustration: Creating bespoke illustrations, typographic treatments, and retouching imagery to achieve a polished, professional look.

  • Print & production oversight: Supervising print production to meet exacting standards and specifications.

  • Web & social media content: Designing websites, updating CMS platforms, and developing engaging content for online audiences.

Collaboration is central to my approach: I work closely with clients, internal teams, and contractors to ensure creative concepts are delivered to the highest standards and achieve strategic goals.

Three laptops on a surface displaying web pages from Discovery Early Learning Centres, with a child's hands reaching into a shallow stream with pebbles and water in the background.

Communication design & content.

I craft clear, compelling content which connects with audiences and delivers impact. This includes:

  • Copywriting, editing & proofreading: Drafting newsletters, reports, media releases, social media posts, campaign materials, and corporate communications with attention to voice, clarity, and engagement.

  • Research & content verification: Ensuring all materials are factual, relevant, and delivered on time.

  • Stakeholder collaboration: Working with internal teams, clients, stakeholders and suppliers to produce professional outcomes that meet brand and accessibility requirements.

  • Workflow, file & project management: Maintaining structured files and version-controlled assets to ensure seamless collaboration and accuracy across projects. I work systematically and use clear planning tools to ensure I consistently meet deadlines.

Through strategic content and design, I help organisations communicate effectively, engage their audiences, and deliver outcomes that are clear, on-brand, and visually compelling.

Open prospectus document with pages displaying text, images, and a the logo of the Our Cradle development, on a light-colored surface.
Let's have a chat

  • “It's been a pleasure working with you over the years! I've really appreciated your clear communication, creativity and support throughout our projects together.”

    Testimonial - FP - Sydney

  • “Thank you for the years of kindness, sharing your creative genius with us… our brand has gone from strength to strength with your caring guidance and support.”

    Testimonial - LM - Hobart

  • “It's been a pleasure working with you over the years, through all the creative chaos and brilliant projects.”

    Testimonial - NV - Hobart

  • “I have shown your work to three other people and they loved it! Even got a 'wow!' from [Name}. You have done such a professional and thorough job. I can't wait to show it to the board…”

    Testimonial - RC - Launceston