What can I do for you?
Brand strategy & identity.
A great brand isn’t just a logo – it’s what you stand for, how you talk, how you look, and whether all of that actually hangs together when someone encounters you in the wild. This is the part I love most.
I work with organisations at every stage – from businesses finding their feet to established national brands who’ve outgrown their identity – to build brands that are clear, memorable, and genuinely reflect who they are.
This includes:
Brand strategy & multi-brand management: Positioning, messaging, tone of voice, and visual identity guidelines that are grounded in what your organisation truly values and align with where it’s headed.
Concept development & implementation: Turning strategy into creative that connects with the right people, in the right way.
Cross-platform consistency: Making sure everything – print, packaging, digital, social – tells the same story.
Creative direction & development.
From the first rough idea to a finished object in someone’s hands (or on their screen), I guide the whole creative journey. I’m equally comfortable sketching concepts and knee-deep in print specs – which is handy, because most projects need both.
This includes:
Art direction & photography: Planning and directing shoots, selecting imagery, and making sure the visual story lands the way it should.
Graphic design, typography & illustration: Bespoke illustrations, typographic treatments, and retouching – the detail work that separates the polished from the pretty-good.
Print & production oversight: Seeing projects through to press with the same care they got at concept stage.
Web & social media content: Designing websites, updating CMS platforms, and creating content that works as hard online as it does in print.
I work closely with clients, internal teams, and contractors throughout – because the best outcomes happen when everyone’s actually talking to each other.
Brand at work.
There's no point making your brand look like Versace if someone picks up the phone and says "Yeah, g'day. Waddaya want?"
The way your team communicates – with customers, with each other, with the world – is your brand in action. I work collaboratively with teams and management to figure out what's actually needed, but programs can include:
Brand experience audits: Working out if the original brand and the current experience may have drifted apart.
Team workshops & one-on-ones: Bringing your people on the journey – so they not only understand the brand, they take an active ownership of it.
Communication design & content.
I have a genuine knack for making complicated things make sense. Whether it’s a dense annual report, a campaign that needs to work across six channels, or a newsletter that people might actually read – I can write it, design it, and make sure it does what it’s supposed to do.
This includes:
Copywriting, editing & proofreading: Newsletters, reports, social posts, media releases, corporate communications – written with your audience in mind and your voice intact.
Research & content verification: Everything factual, relevant, and delivered when you actually need it.
Stakeholder collaboration: Working with internal teams, clients, stakeholders and suppliers to produce professional outcomes that meet brand and accessibility requirements.
Workflow, file & project management: Structured, version-controlled, and organised – because chaos is fine in a brainstorm, not in a handover folder.
