Discovery Early Learning Centres

BRAND AUDIT | REPOSITIONING | IDENTITY REFRESH | WEBSITE | ART DIRECTION

CHALLENGE
When Discovery were looking for a basic brochure update, we noticed a disconnect between their values and their messaging and style.

APPROACH
Leading a comprehensive a brand auditing process, we developed a new positioning line “in their nature”, while retaining their philosophy of Imagine, Explore, Discover.

The refreshed identity draws directly from Tasmania’s natural environment. The symbol references individual child growth, tree rings, community, exploration, and the physical layout of the centres themselves.

I art directed photography to build a flexible content library and designed a parent-focused website – a deliberate point of difference in a crowded sector.

OUTCOME
The refreshed brand has rolled out across all centres and continues to expand as new locations open. The work strengthened clarity, consistency, and emotional connection across the Discovery Early Learning Centre teams, families and broader communites.