Enriched Care Solutions

RENAMING | REBRAND | IDENTITY | WEBSITE

CHALLENGE
Formerly Riverview Retreat, the organisation required a new name and brand identity to better reflect its services, community impact, and values, while remaining sensitive to the needs of people with disabilities.

APPROACH
I led the full rebrand, renaming the organisation Enriched Care Solutions. The logo incorporates a sideways loveheart forming the “E,” symbolising care and connection, complemented by a warm, approachable colour palette and typography that balances professionalism with compassion.

Working closely with the client through extensive consultations, I maintained confidentiality and ensured all stakeholder perspectives – including staff and participants – were considered. The project included art direction for multiple photoshoots with people with disabilities, development of a comprehensive style guide, and creation of a full suite of collateral, from stationery and promotional materials to digital assets. I also designed a client-focused website to clearly communicate services and enhance user experience.

OUTCOME
The rebrand delivered a complete, cohesive identity system that clarified services, strengthened engagement, and received strong positive feedback from clients, families, referrers, and staff alike.