Healthy Mind Centre

BRAND REFRESH | IDENTITY | STYLE GUIDE

CHALLENGE
The existing brand no longer reflected the organisation’s calm, supportive culture or the breadth of services offered.

APPROACH
I led a full brand refresh centred on approachability, professionalism, and clarity. The logo symbol integrates references to brain and speech, supported by the positioning line Pathways to better – communicating growth and choice.

Extensive consultation ensured the brand genuinely reflected both practitioner experience and client perspective.

OUTCOME
A contemporary, approachable identity rolled out across print, digital, and social platforms, supported by a comprehensive style guide to ensure long-term consistency.