Flinders Island signage audit, strategy & style guide

AUDIT | STRATEGY | SIGNAGE SYSTEM

CHALLENGE
Flinders Island required an assessment and unification of signage to improve consistency, clarity, and sense of place, while balancing the needs of residents, visitors, and multiple stakeholders.

APPROACH
Alongside one team member and an external signage specialist, I conducted an on-site audit of the visitor experience, reviewing branding consistency, wayfinding clarity, and overall sense of place. I wrote and designed a detailed report, developed strategic recommendations, created proposed signage concepts, and produced a comprehensive style guide and artwork suite.

OUTCOME
The project delivered clear, cohesive, and brand-aligned communications that strengthened usability, reinforced the island’s identity, and enhanced the sense of place for both residents and visitors.